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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it..

How to Set Up and Measure a TikTok Influencer Marketing Campaign

by madmin Tuesday, June 30th, 2020

Before your business begins sourcing TikTok influencer partnerships, it’s important to understand the different TikTok campaigns you can create through these collaborations.

While still in its infancy, TikTok has become ripe for businesses interested in partnering with influencers. With tools like the TikTok Creator Marketplace, you can easily source suitable influencer partnerships to promote sponsored content. Although content on TikTok has the potential to reach millions of users, the dynamic of building a successful influencer campaign requires a higher level of strategic planning in comparison to platforms like Instagram or Facebook. When partnering with an influencer on Instagram, a content strategy could often include publishing photos of a product, some additional stories, or perhaps a video of a creator using the product. On TikTok, however, the objective of a sponsored partnership is to partner with one influencer, then drive more engagement from the community of creators as a whole. TikTok influencer posts will often promote a product while also encouraging the rest of the community to join in the experience. To visualize this, when retail stores closed in early 2020, Levi’s turned to TikTok as a way to drive traffic to their eCommerce site. By partnering with popular creators, they successfully promoted their new line of customized denim products. As a result of this creator collaboration, the brand doubled their website traffic to these product pages.

@callenschaubIn my Montreal studio putting my spin on the Levi’s® Future Finish jeans – Shop online from home! ##stayhome ##oddlysatisfying ##levishausmiami ##ad♬ original sound – callenschaub
When the audience of an influencer actively participates in a promoted challenge, they too become a part of the influencer campaign, promoting this content to their own audiences. No other platform has the framework to create viral engagement like TikTok does.

How Augmented Reality Devices are Going to Shape the Future of Business and Education

by madmin Monday, June 29th, 2020

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

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